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San Diego, Orange County, Los Angeles wherever you may be...Represent The Finest! This brand resembles the fabulous SoCal Coast and the beautiful experiences that come with it!

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Dedicated Reviews

  • Noah Simon (UCLA Student)

    What a great hat with outstanding comfort, Grant is a motivated young man who will do whatever it takes to satisfy the customer!

  • Maddie Knee (SDSU Pi Phi Member)

    I wear this hat everywhere! The two different colors are perfect for everyday use!

  • Ryan Schwarz (SDSU Basketball Player)

    I have known Grant for quite some time and when I heard about Grant's new hat I had to get myself one and let's just say I am impressed!

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A collection of posts about the evolution of our brand and our newest collections.

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